Nissan Frontier

The launch of the Nissan Frontier in Latin America marked a pivotal moment for the brand. With eight cutting-edge technology features and a design that balances rugged durability with modern aesthetics, Frontier was positioned as the ultimate vehicle for those seeking both power and style. But the challenge was clear: How could Nissan effectively connect with the diverse audiences who would resonate with this versatile model?

To tackle this, we developed an ambitious digital strategy that leveraged dynamic variables to deliver highly targeted, personalized ads. By customizing features, images, and messaging for specific audience segments, we were able to create over 4,000 unique ad variations—each designed to maximize relevance and drive conversions.

The results were impressive: The campaign significantly boosted brand awareness, nearly doubling visits to the Nissan website during its run. Most importantly, the Nissan Frontier became the region’s best-selling model, driving both engagement and sales.