Nissan Frontier

The launch of Nissan Frontier in Latin America was a major event for the brand, its 8 new technology features and the versatile nature of the car itself make it the perfect model for people looking for a car built for really hard work and a modern and attractive look at the same time. This versatility comes with a challenge too… How could Nissan reach to all the audiences that could connect with the model?

An ambitious digital strategy came to life: Features, images and messaging were mixed as dynamic variables for accurate communication to specific audiences and as a result 4000+ ads were created, making each customized ad more likely to conversion.

The campaign was a success with an increase of awareness and almost doubling visits to Nissan web page while the campaign was running and making Nissan Frontier the best-selling model of the region.